"In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message"
Interesting Man.. A bit mental though
Following on from this lecture, I have been trying to use McLuhan's theories and have created another tetrad;
Extends - Ears, Speech
Obseleces - Gramaphone, Telegrams, Newspapers
Retrieves - Collective Belonging
Reverses - Abuse of Information, e.g. Hitler, Propaganda
No comments:
Post a Comment